Dan has always had a profound respect for the power of words. In addition to serving as our chief copywriter, he plays a major role in brand messaging, brand positioning and naming projects. He enjoys helping growing companies connect with their markets by crafting statements that reverberate on logical and emotional levels. He received a BA in English & Journalism from Lehigh University in his home state of Pennsylvania before setting out to explore the country. He spent time living in Sequoia National Park, Lake Tahoe and Athens, Georgia before finally settling in Seattle in 2002.

Outside of work, my primary pursuits include re-living my childhood with the help of my two boys, writing songs and shamelessly promoting my 'alt.country' band, Countrycide. Whenever possible, I slide down a wave or mountain, usually with something under my feet. I love working near Green Lake and the opportunity to cruise along it as I bike between work and home.

My Role: I help clients construct and communicate authentic, consistent brand messages to connect with their markets.

My Goal: To clearly express the value of a brand to engage a positive response.