Three Ways to Market Smarter in 2010

"Luck is what happens when preparation meets opportunity." Most of us agree with Seneca's definition of luck. The same can be said for business success. It rarely happens to companies that aren't prepared with the right mix of smart leadership, tactical operations and committed employees.

But what about the opportunity part? That's where marketing strategy comes in. Create your own luck in 2010. Contact Eben Design today and let us custom design and execute a strategic marketing plan around your business goals. Here are three different ways to get started.

1. Marketing Consultation
Having trouble wrapping your head around how to best market your company or product? Wondering why something that worked for you before suddenly doesn't seem to be working anymore? You're not alone.

A fresh and objective marketing perspective may be all you need to align your resources for greatest impact. We can provide this in several ways:

• As a sounding board for some marketing ideas you have
• Through a creative brainstorming session
• By providing creative direction on an in-house marketing or design project

Contact Eben Design today to rent one of our experienced marketing brains for a few hours to add a little creative spark and clarity to your decision-making process.

2. MAP (Marketing Action Plan)
MAP your way to your first quarter strategic marketing goals with a Marketing Action Plan from Eben Design.

Designed to jump-start your sales goals for 2010, the MAP starts with a 2-3 hour heads-down discovery session during which the Eben Design team examines, discusses and analyzes your past and present marketing efforts. A fun, visual exercise, the MAP encourages spirited discussion as we work together to MAP your direction for the future.

After the discovery session, Eben Design will develop a customized, strategic marketing plan, which includes detailed recommendations for increasing visibility, credibility and profitability in the first quarter of the year by utilizing or improving any or all of the following marketing tools:

1. Marketing Collateral, including brochures and newsletters
2. Social Media
3. Website
4. Print, broadcast or web advertising
5. Public Relations/Publicity
6. Word of Mouth/Grassroots Marketing

3. MasterMAP Strategy
The most comprehensive of our Market Smarter offerings, the 2010 MasterMAP Strategy is for companies who want to base their marketing and branding strategy on an unshakeable foundation of facts, analysis and insight.

Like the MAP program, the MasterMAP Strategy starts with an extensive discovery session, but that's just the beginning of this in-depth, strategy-based offering.

The MasterMAP also includes:

• An assessment and review of your current and past marketing efforts and results
• Market research of your customers' attitudes, behaviors and purchasing habits
• A review of your competition in order to identify areas of opportunity
• An analysis of industry trends
• A clear picture of your target audience

From there, Eben Design will develop and deliver the following three strategic objectives:

Positioning Strategy

Define where you stand in comparison to your competitors

Messaging Strategy

Clearly express your benefits directly to your target audience

Market, Strategy & Marketing Plan

Determine the most productive ways to increase visibility, credibility and profitability in your target market utilizing any or all of the following marketing vehicles:

• Marketing Collateral, including brochures and newsletters
• Social Media
• Website
• Print, broadcast or web advertising
• Public Relations/Publicity
• Word of Mouth/Grassroots Marketing