Green Esteem

In the book, The Greening of America, published in 1969, author Charles Reich predicted many of today's current cultural trends. The book illustrated a multi-layered social revolution that included a transformation of society's relationship with the environment. In essence, Reich predicted that eco-friendly lifestyles would eventually become highly esteemed. As the first major city to adopt recycling, Seattle has walked in step with Reich's predictions by progressively embracing green values for years. Now, in line with the growing eco-friendly culture, many mainstream businesses nationwide are adopting a similar "green esteem" mentality by incorporating green, a representative eco-friendly color, to their company identities. For example, McDonald's is promoting its new "green" health conscious menu. General Electric shows its eco-friendliness with the use of green plants and flowers to market its "Ecomagination" program.

Whether this is a passing design trend or a shift in environmental awareness, we support this growing "green esteem" as a symbol of greater overall awareness in the business community for personal health, community, and the planet. As we move forward into 2007, and the years to come, Eben Design plans to focus on helping clients connect with the increasingly eco-friendly culture by using our Branding Powered Marketing Strategy. Here are three clients whose "green esteem" has increased - thanks to the team at Eben Design:

Printing Control
Recently, Eben Design created a new website for Printing Control, an eco-friendly printing company in Tukwila, WA. Printing Control is the only commercial printer in the greater Seattle area that has been given a 5 Star rating given by EnviroStars. Printing Control has used soy based-inks for the past five years, which dramatically reduces the amount of chemicals needed to clean its presses. Printing Control also recently invested in a distiller that purifies waste coming off the press, enabling the reuse of over 70% of the solvents used in the printing process. Their new interactive website demonstrates the company's capabilities and environmental leadership within the community.

WSIPC
Eben Design has partnered with Washington School Information Processing Cooperative (WSIPC) to re-brand its WESPC Student/Finance management software. As a technology-based company, WSIPC works with 90% of Washington State School Districts and aims to reduce the amount of paper used in schools by making information accessible online. Eben Design used Knightkote Matte recycled papers to print WESPC print collateral with an eco-friendly design.

Alliance Nursing
The color green is also the primary color in the branding for our client, Alliance Nursing. For the past 16 years, Alliance Nursing has been dedicated in providing medically intensive home care and services in Western Washington. Its socially conscious outlook helped us create their green-toned "nurture/nature" logo that features a mother and baby bird in a nest with twigs. Thankfully, Alliance Nursing was spared from statewide in-home care budget cuts and remains the largest home health care provider in Washington State.

In spirit of the "green esteem," here are a few fun Eben Design coincidences:

• Founder Eben Greene grew up in Greene County, Ohio.
• Eben also attended Evergreen State College in Olympia on an environmental scholarship.
• He has lived and worked in Green Lake for the past 12 years.

Expressions

Accounting for Success: Business Gets a Boost at Eben Design

Karie Price, Director of Account Services and Business Operations
Eben Design is proud to welcome Karie Price to the team. Karie has more than a decade of experience in project management, client relations, business analysis, and software development experience. Having received a BA from California State University in Sacramento, Karie recently worked for Washington Mutual as an Online Originations Manager and prior to that, was President of OGO Branding in Portland, Oregon with husband Robert Price.

Jenny Provenzano, Account Manager
A Seattle native, Jenny graduated Magna cum Laude from the Design Department of Cornish College of the Arts. With professional design, illustration and project management experience from Trader Publishing, KOMO 4 TV, I.P. Callison & Sons and Lehrman Cameron Studio, Jenny has the unique ability to understand the creative process and represent client's perspective with one voice.

Sarah Grinnell, Account Manager
Sarah joins the Eben Design team with over two years of professional writing experience. Her experience in the communications field includes work with local television and radio stations as a writer, editor and producer, and also spans to the non-profit world where she has served as a marketing and PR coordinator. Sarah is a northwest native who graduated from Seattle Pacific University with a B.A. in English.

Creative Brief

True Capital Management

Unlike most investment companies, True Capital Management refuses to make commission off of their customer's stock trading. We utilized their unique financial philosophy "The True Path" as a core component of their brand positioning. Empowered Prosperity was the tagline we developed to promote the consumer's involvement in portfolio and decision-making. We then designed the new TCM logo, business identity system, brochure, and website.